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Meet the Team

How We Do What We Do

Tom
Wiley

Principal – Professional Marketing Incorporated


Sales Territory – South and Central Mississippi, South and Central Alabama.

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6865 Oktoc Road
Starkville, MS 39759
Office: 662-418-3825
Cell: 662-312-3825

Email: tom@wileyoutdoorproducts.com

Tom Wiley’s entry into the hunting industry followed an unconventional path. In 1995, while working as an Emergency Room Nurse, Tom developed a game call design using surgical tubing. In 1998, Tom founded Wiley Outdoor Products to manufacture and market Flextone brand game calls. In 2000, after receiving a patent for his flexible game call design, he left his nursing career behind.


He has successfully marketed various game call designs (Flextone Brand Game calls and Remington Game Calls) to many major hunting retailers and distributors including Wal-Mart, Bass Pro Shops, Cabela’s, Gander Mountain and Dick’s Sporting Goods. Tom sold the assets of Wiley Outdoor Products, LLC to Wildgame Innovations in late 2007, but is still involved in new product development. His vast experience in the hunting industry has contributed to a reputation within his territory as a well known expert in many facets of the industry and sport that he loves.


On the sales and marketing front, Tom has created many successful advertising campaigns and dealer/distributor promotions. His current web project will bring all of the dealers in the southeast territory up to cyber speed with some viral marketing through his web site www.wileyoutdoorproducts.com and www.youtube.com. On the service front, Tom has developed relationships with the dealers and distributors in his territory that go beyond the ordinary. Training is key to Tom’s success and he has hosted many shooting/hunting/training events that have contributed to a team of experts behind the counter.

Dustin graduated from the University of Tennessee at Martin with a degree in Marketing and has enjoyed working in the sporting goods industry for the past 8 years. Before joining the PMI team, he worked as the gun department manager for Final Flight Outfitters located in Union City, Tennessee where he managed everyday operations in the gun department, as well as the responsibilities of buying long guns, hand guns, optics, and a few hunting accessory categories.


He will now use his background in retail to relate to his customers on both sides of the counter. He will strive to make sure he builds positive relationships with his customers by maintaining a high standard of integrity and honesty. His character, along with a hard work ethic will assure that his customers are prepared for success through training and customer service as well as being up-to-date with the latest trends in the industry. As a devoted outdoorsman, Dustin is able to use his personal knowledge and experiences to understand what dealers, as well as consumers, need and want in quality outdoor products.

Joe is a Retired Detective with the New York City Police Department’s Detective Bureau Counter Terrorism and Training Unit. For many years, Joe has also worked at all of the major industry trade shows as a Nikon Pro Staff. Now as a full-time sales rep, Joe brings the ability to train others. He is a motivated, self starter and has proven to be a tireless worker. Joe received the Nikon 2008 Rookie of the Year Award and his success has quickly led to significant sales growth within his territory as well as additional awards including Nikon Rep of the Year 2011 and Elite Salesman 2012.

Jeff has been a Pro Staffer for outdoor and hunting products for over 10 years. He works numerous distributor and trade shows in the Southeast annually. Jeff is a dedicated sportsman that enjoys introducing people to the outdoors and encouraging them to get involved by showing them we are the conservationists and stewards of the land for future generations. Jeff has recently taken over the North Mississippi and North Alabama Territory and increased sales are already being realized. His product knowledge and impeccable customer service will ensure his success.

Suzanne has been keeping Tom Wiley straight for over 10 years and was an important part of the success of Flextone game calls in the early years. She continues to be a valuable part of the team and is available to help our manufacturers with a variety of tasks.

Avid outdoorsman, accomplished hunter, and sales professional. Kyle 
worked as the Marketing Coordinator for PMI for a little over a year before moving to North Carolina to take over the North Carolina/Virginia Territory. Kyle graduated from the University of Tennessee at Martin with a degree in Sports Management and has a real passion for the sporting goods industry. He brings five years of retail experience to the table as a buyer of soft goods and a manager of Final Flight Outfitters located in Union City, TN. Kyle has a broad range of knowledge in the retail market, and will use his skills to insure we he gives our vendors the best representation possible.

Larry brings a wealth of retail experience to the group. His focus is on customer service and building long-term relationships with the dealers and vendors. Larry has resided in Florida for 37 years and has worked in every geographical area in the state. He also has significant experience in Managing High Volume Big Box stores as well as multi unit responsibility. Positions held previously, District Manager Wal-Mart Stores, General Manager Bass Pro, Gander Mountain and Market Manager at Dick’s Sporting Goods. Experience coupled with knowledge of customer base, love for the outdoors and a 
passion for the business make him a valuable addition to the PMI team.

John is the operations manager for the team helping to provide the team with background support and logistics. John grew up fishing, canoeing, hiking, hunting, and shooting in the great state of Mississippi. After graduating from Mississippi State University with a degree in Philosophy and Religion and a passion to be in the outdoors he spent over a decade in the landscaping industry as a crew leader for high profile locations on the MSU campus. The logistics and supply training along with a strong emphasis on customer relations John learned on the job at MSU translates to a strong support structure within PMI. He is still an avid shooter, camper, hiker, bushcrafter, and occasional hunter. He is a leader in the local troop of Trail Life USA, a scouting organization and volunteers with other local outdoors groups. John’s passion for the outdoors extends to his passion to see PMI and its lines succeed.

Dustin Gibbs

Sales Territory – Tennessee and Select Kentucky Accounts 


Cell: 731-610-4267
Email: dustin@wileyoutdoorproducts.com

Joseph Palermo

Sales Territory – Select Florida Accounts, Law Enforcement, and Military Sales

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Phone: 813-385-0743
Cell: 631-766-6715
Fax: 800-781-2629
Email: josephpalermo1@gmail.com

Jeff Green

Pro-Staff for Southeast Territory
Sales Territory- Select North Alabama

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Cell: 256-312-7077
Email: jeff@wileyoutdoorproducts.com

Suzanne Dewberry Headshot.png

Suzanne Dewberry

CFO/ Co-Owner

Kyle
Bond

Sales Territory- North Carolina and South Carolina


Cell: 731-504-8533

Email: kyle@wileyoutdoorproducts.com

Larry Smith

Sales Territory- Florida & West Georgia

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Cell: 352-362-3506
Email: larry@wileyoutdoorproducts.com

John Copeland

COO/ Co-Owner

Sales - Farris Brothers

Cell: 662-418-3825
Email: john@wileyoutdoorproducts.com

Morris

Swarts

Sales Territory- West Georgia, Select Alabama and Select MS Accounts 

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work: 205-478-6231

OMA President

www.omainc.net

Morris began his 30 plus years of experience in the outdoor industry in 1988 in a full line retail sporting goods store as a buyer and manager of operations.  He then left retail and began his career in outside sales in 1998 as a factory representative and then moved into ownership of an independent sales group, Outdoor Marketing Alliance. There he has serviced the outdoor industry as a territory sales representative,  vendor manager, and with marketing and product support.  His experience also includes direct sales to buy group members, independents, distributors and Majors through the channels of hunting, fishing, sporting, occupational, Military and Tactical/LE.  Now aligning OMA’s efforts with PMI to help grow and market their vendors in the sporting, outdoor, and tactical markets.  

Nate Noble

Sales Territory - Kentucky, West Virginia, and Virginia


Cell: 270-792-3196
Email: nate@wileyoutdoorproducts.com

Nate Noble Headshot.png

Nate Noble comes to Professional Marketing Inc. with over 23 successful years and experience in the shooting sports, hunting, fishing, outdoors trades, and home/ hardware industries.

As an entrepreneur Nate was one of the Founders of the famed Rockcastle Shooting Center in Kentucky, where he built one of the most successful shooting range operations in the world, gaining extensive knowledge of the firearms industry.

Nate has been a professional hunting guide for years, competed as a Professional Bass Angler on the national level, and lived a life full of passion for the outdoors.  Nate’s retail and wholesale sales experience is extensive, having serviced the smallest outdoor shops in the country, to the largest retailers in the world.

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Wyatt
Blalock

Sales Territory – South and Central Mississippi, South and Central Alabama 


Cell: 601-622-1042
Email: wyatt@wileyoutdoorproducts.com

  Wyatt hails from Madison, Mississippi, and is a graduate of the University of Louisiana Monroe. Following his time as a collegiate baseball player and completing his academic studies, he built a successful career as a sales professional in the technology industry with Howard Technology Solutions.
An avid hunter and outdoorsman, Wyatt is excited to transition into the outdoor sports industry. He is committed to building lasting relationships and working diligently to ensure customer satisfaction. With a strong passion for this field, Wyatt is dedicated to becoming a successful representative for his vendors while driving growth and success for his customers.

Radians Rep of the Year
Charlie Sadler

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662-418-3825

6865 Oktoc Road
Starkville, MS 39759

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